We’ve had some great news. After a rigorous tendering process, we successfully became one of only two agencies that were chosen from 37 high profile national agencies to be the South West Regional Development Agency’s strategic marketing consultants.

It’s an achievement we’re all incredibly proud of.  It also reflected some of the less visible aspects of what we’re able to offer our clients. Without defined strategic focus, even the most imaginative creative solutions can fail to deliver. While we take great pride in our creative work and the ideas we offer, we understand that effective brands are built on strong strategic foundations and clear business objectives.

Our strategic team has helped businesses for over 21 years. We understand bottom-line performance is crucial to the success of any business. With our proven strategic methods and tools, we can not only help to keep focus on the correct markets and provide stand out from the competition, but also provide detailed, time-lined tactical marketing strategies that will offer return on investment. Our processes make it easier to achieve brand and business objectives. Recommendations can include anything from brand proposition, brand strategy, strategic marketing plans, internal communications, people and leadership development as well as above and below the line communication plans.

With our broad range of experience, we’re perfectly positioned to look at a brand and business objectively and suggest what others may find difficult to say. If it’s in the interest of your business, we believe in straight talking and acting as a catalyst for improved change.

Recently, this strategic experience has been used to deliver a national brand positioning for Danepak that will soon be implemented across all their touch points including a national TV advertising campaign.

Steve Kyffin – Director

Bluestone360 have a new office space in the stunning Mills Bakery in Royal William Yard Plymouth.

“We truly feel this is a world-class office space” commented Steve Kyffin, director at Bluestone360.

“Urban Splash has created something very special within the historical context of the collection of buildings that make up the Royal William Yard – not just the Mills Bakery. The architectural interpretation and vision just blew us away!”

Bluestone360 moved at the end of August 09 after months of organising and planning as it was essential to have minimum downtime for their clients. It was a challenge for all concerned as the first new tenants, especially with new systems and infrastructures to create and bed in. The hard work has paid off as it has already proven to be beneficial for all concerned.

Chris Nicholls, Creative Director at Bluestone360, comments “We feel energised by the new space – it has real soul as well as looking great. The surrounding environment from the waterfront to the galleries, pubs and cafes all contribute to making this a special place. It can only be good for our clients if we feel free to think and create with no hindrance.”

Some key clients have already booked the Bluestone360 conference room for their own regular monthly board meetings after being inspired by the space.

Steve Kyffin continues, “The move to the new space is part of a clear direction for our business.”

“We have been working hard on our 5 year plan during this challenging economic period. The move was not just about how inspirational the space is but also had good solid business rationale behind it. We have room for growth and believe that Plymouth can and does offer a world-class platform for us. This space reinforces that. It really has soul and echoes our ethos of inside out thinking.”

Mills Bakery has recently been shortlisted for a RIBA award and the RICS award.