Global Licensing Deal

Werebears

Created in 1983, WereBears was the concept of children’s author George Nicholas, who wanted to create a bear that would be appropriate for boys as well as girls.

Starting as comic book characters, the dualistic bears – with both a soft side and a scary alter ego – were later manufactured as toys and sold successfully in the UK and internationally.

After almost two decades, a new lease of life was sought for the children’s hit toys. Having submitted a proposal to the Intellectual Property owners of WereBears, we are delighted to have been appointed as the brand’s worldwide licensing agents. We will now represent the WereBears IP owners to license and extend the brand worldwide.